Your lashes should be as bold as you are, and you need a mascara that's up to the task. Our moisturizing formula brings "Good Drama" to your lashes, it delivers a big impact, with show-stopping length, buildable volume and curl. We want your relationship with mascara to be drama-free, so ours is Dermatologist tested and packed with vegan, non-irritating beneficial ingredients, and won’t flake or smudge. For always coated, never clumpy lashes, Our mascara is formulated with Aloe Vera*, Argan Oil, Vitamins E + C, and a uniquely tailored brush that separates each individual lash. Plus, with four shades, this mascara makes the most of your naturally gorgeous eye color. Who knew drama could be this good? 

*With the exception of the Mini + Full sized black mascaras.

• Best mascara for sensitive eyes
• Buildable volume
• Won't flake or smudge
• Available in multiple shades to emphasize your eye color
• Cruelty-free & Paraben-free

Formulated without harmful chemicals—free from alcohol, synthetic fragrances, artificial dyes, parabens, phthalates, silicones, formaldehyde, mineral oil, PEGs, SLS/SLES. Cruelty-free and never tested on animals.

Capacity
10ml

How to use
STEP 1: Wiggle the mascara wand from the base of the lash line through to the end of the lash, lightly separating as you go up.
STEP 2: Repeat this process for longer, bolder lashes.
STEP 3: Finish the look by curling your lashes with our Heated Eyelash Curler.

Tips
When applying, twirl the wand as you brush it through your lashes to help with separation and volume

• Use it during your morning beauty ritual
• Apply it for a midday pick-me-up
• Use it to freshen up before today's Zoom meeting
• Apply it for a little added drama before hitting the stage
• Apply it before heading out for a well-deserved girls night

Ingredients

Vegan Certified
Made with you in mind— beautiful & without harsh ingredients

black mascara
Care ingredients: Vitamin E for deep hydration and antioxidant properties, Aloe vera extract gently soothes skin, Argan oil temporarily moisturizers hair, Vitamin C for protective and brightening antioxidant benefits, Mango Seed Oil, Safflower Oil, Hemp Seed Oil Extract to smooth and moisturize
Other ingredients: Water (Aqua), Sorbitan Olivate, Copernicia Cerifera Cera, Oryza Sativa Cera, Stearic Acid, VP/VA Copolymer, Glycerin, Hydroxyethylcellulose, VP/Hexadecene Copolymer, Aminomethyl Propanol, Argania Spinosa Kernel Oil, Ascorbyl Palmitate, Bambusa Vulgaris Leaf/Stem Extract, Bis-PEG/PPG-16/16 PEG/PPG-16/16 Dimethicone, Cannabis Sativa Seed Extract, Caprylic/Capric Triglyceride, Dimethicone, Iodopropynyl Butylcarbamate, Isopropyl Myristate, Leuconostoc/Radish Root Ferment Filtrate, Mangifera Indica Seed Oil, Phenoxyethanol, PPG-17/IPDI/DMPA Copolymer, Hydrogenated Starch Hydrolysate, Tocopherol, Panthenol, [+/-: CI 77499, CI 77491].

brown mascara
Care ingredients: Vitamin E for deep hydration and antioxidant properties, Aloe vera extract gently soothes skin, Argan oil temporarily moisturizers hair, Vitamin C for protective and brightening antioxidant benefits, Mango Seed Oil, Safflower Oil
Other ingredients: Aqua (Water), Sorbitan Olivate, Copernicia Cerifera Cera, Oryza Sativa Cera, Stearic Acid, VP/VA Copolymer, Glycerin, Hydroxyethylcellulose, VP/Hexadecene Copolymer, Aloe Barbadensis Leaf Juice, Aminomethyl Propanol, Argania Spinosa Kernel Oil, Ascorbyl Palmitate, Bambusa Vulgaris Leaf/Stem Extract, Bis-PEG/PPG-16/16 PEG/PPG-16/16 Dimethicone, Caprylic/Capric Triglyceride, Carthamus Tinctorius Seed Oil, Dimethicone, Iodopropynyl Butylcarbamate, Isopropyl Myristate, Mangifera Indica Seed Oil, Panthenol, PPG-17/IPDI/DMPA Copolymer, Hydrogenated Starch Hydrolysate, Tocopherol, Phenoxyethanol, (+/-): Iron Oxide Red (CI 77491), Iron Oxide Yellow (CI 77492), Iron Oxide Black (CI 77499), Ultramarine (CI 77007), Titanium Dioxide (CI 77891).

blue mascara
Care ingredients: Vitamin E for deep hydration and antioxidant properties, Aloe vera extract gently soothes skin, Argan oil temporarily moisturizers hair, Vitamin C for protective and brightening antioxidant benefits, Mango Seed Oil, Safflower Oil
Other ingredients: Aqua (Water), Sorbitan Olivate, Copernicia Cerifera Cera, Oryza Sativa Cera, Stearic Acid, VP/VA Copolymer, Glycerin, Hydroxyethylcellulose, VP/Hexadecene Copolymer, Aloe Barbadensis Leaf Juice, Aminomethyl Propanol, Argania Spinosa Kernel Oil, Ascorbyl Palmitate, Bambusa Vulgaris Leaf/Stem Extract, Bis-PEG/PPG-16/16 PEG/PPG-16/16 Dimethicone, Caprylic/Capric Triglyceride, Carthamus Tinctorius Seed Oil, Dimethicone, Iodopropynyl Butylcarbamate, Isopropyl Myristate, Mangifera Indica Seed Oil, Panthenol, PPG-17/IPDI/DMPA Copolymer, Hydrogenated Starch Hydrolysate, Tocopherol, Phenoxyethanol, (+/-): Iron Oxide Red (CI 77491), Iron Oxide Yellow (CI 77492), Iron Oxide Black (CI 77499), Ultramarine (CI 77007), Titanium Dioxide (CI 77891).

burgundy mascara
Care ingredients: Vitamin E for deep hydration and antioxidant properties, Aloe vera extract gently soothes skin, Argan oil temporarily moisturizers hair, Vitamin C for protective and brightening antioxidant benefits, Mango Seed Oil, Safflower Oil
Other ingredients: Aqua (Water), Sorbitan Olivate, Copernicia Cerifera Cera, Oryza Sativa Cera, Stearic Acid, VP/VA Copolymer, Glycerin, Hydroxyethylcellulose, VP/Hexadecene Copolymer, Aloe Barbadensis Leaf Juice, Aminomethyl Propanol, Argania Spinosa Kernel Oil, Ascorbyl Palmitate, Bambusa Vulgaris Leaf/Stem Extract, Bis-PEG/PPG-16/16 PEG/PPG-16/16 Dimethicone, Caprylic/Capric Triglyceride, Carthamus Tinctorius Seed Oil, Dimethicone, Iodopropynyl Butylcarbamate, Isopropyl Myristate, Mangifera Indica Seed Oil, Panthenol, PPG-17/IPDI/DMPA Copolymer, Hydrogenated Starch Hydrolysate, Tocopherol, Phenoxyethanol, (+/-): Iron Oxide Red (CI 77491), Iron Oxide Yellow (CI 77492), Iron Oxide Black (CI 77499), Ultramarine (CI 77007), Titanium Dioxide (CI 77891).

About Chella

Chella is a Clean Beauty brand focused on brow and eye makeup essentials, created to make everyday beauty effortless and confidence-boosting. The company is known for its **clean, vegan, cruelty-free, paraben-free, and gluten-free formulas**, all crafted with quality ingredients that perform well while being gentle on skin. Chella’s products — including eyebrow pencils, gels, mascaras, and eye tools — are designed to be accessible and easy to use, helping people achieve polished, natural looks without harsh chemicals or animal testing.

Rooted in a mission to celebrate natural beauty and empower wearers, Chella encourages users to enhance their features with products that feel good and do good. The brand also embraces inclusivity and sustainability, striving for ethical standards and partnering with initiatives to reduce its environmental footprint. Chella’s approach blends **clean beauty with confidence and care**, making eye and brow makeup simple yet impactful.