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i H Y G G E • S T O R Y
Slow down and enjoy life,
let’s find the secret key to health and happiness!
iHYGGE (pronunciation : i-hoo-ga) is derived from the ancient Norwegian word Hygge, which is a quality of cosiness and comfortable conviviality that engenders a feeling of contentment or well-being. This also characterises people’s attitude towards life in Denmark. To achieve happiness, we believe the secret lies in "i" - cherishing oneself, gradually reconnecting with the soul, developing healthy living habits, and appreciating the beauty in life, thus improving the health of body and mind from the inside out, and that is iHYGGE!
