SAGA OF IDUN

Sweden's Skin Legend | Sustainable Skincare with Natural Seaweed

From the west coast of Sweden, the brand Saga of Idun represents eternal youth in Norse mythology. Founder Åsa, inspired by her experience with hormonal disorders, aimed to develop a line of natural, organic, and vegan skincare products based on physical and mental well-being.

Collaborating with top researchers and formulators in Sweden, she embarked on a journey to create products free of harmful hormone disruptors, silicones, PEG, and mineral oils. Under the strict supervision of ECO CERT, a sustainable seaweed skincare line was developed.

Committed to principles of veganism, purity, and cruelty-free practices, at least 95% of the ingredients are natural and organic, based on patented natural seaweed. The pure formulas focus on anti-aging repair, practicing natural methods to reduce signs of aging, composing a timeless rhythm of youth for the skin. Honored to be named Organic Skincare of the Year!