{"title":"Primer \u0026 Base","description":"","products":[{"product_id":"emite-cosmetics-diamond-heart-base-primer","title":"EMITE Cosmetics Diamond Heart Base Primer 35ml","description":"\u003cdiv\u003e\u003cstrong\u003eEMITE Cosmetics Diamond Heart Base Primer 35ml\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eEMITE Cosmetics Diamond Heart Base Primer gives your skin a healthy glow with a smoothening effect. The primer can be used alone to create a glow effect, or as a primer under your foundation \/ BB Cream.\u003c\/div\u003e\n\u003cdiv\u003eDiamond Heart Base Primer contains a special color correcting pigment composition which gives an even skin tone with a correcting effect. The gold colored light reflecting particles provides the skin with a healthy glow and luster. This primer contains special colour correcting pigments which give the skin an even tone and correct imperfections. It contains Diamond Heart, consisting of small gold-coloured light-reflecting particles that leave the skin with a radiant and healthy glow.\u003c\/div\u003e\n\u003cdiv\u003eSilicone composition Feels light on the skin and evens out dry patches and other imperfections. \u003c\/div\u003e\n\u003cdiv\u003eSpecial pigment Has colour correcting properties and reduces redness. The pigment evens the skin tone and minimises blemishes. \u003c\/div\u003e\n\u003cdiv\u003eIlluminating. Diamond Heart Small light-reflecting particles that are dispersed across the skin giving the illusion of smoother skin. The skin is left radiant with a healthy-looking glow \u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eFree from mineral oil \u003c\/li\u003e\n\u003cli\u003eCompletely free of parabens and fragrance \u003c\/li\u003e\n\u003cli\u003eCruelty-free\u003c\/li\u003e\n\u003cli\u003e100% Vegan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cstrong\u003eInstructions For Use\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eApply a dot on your forehead, nose, chin and cheeks with a brush or your fingers. Blend the primer into your skin by using your fingers or a brush. Diamond Heart Base Primer is also perfect for blending with your foundation to get an extra luminous glow.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eSwedish Brand | Made in Italy\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eCapacity\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003e35ml\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eBrand Story \u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eEMITE COSMETICS is one of Sweden’s first Luxury Beauty Brands that is 100% Vegan \u0026amp; Cruelty free. After many years in the cosmetics business we have performed our products with great skills, pride, love, and passion. We relish in our products transformative power and effortless ease to apply on the skin.\u003c\/div\u003e\n\u003cdiv\u003eFor over 10+ years we have been the leading choice of Makeup Artist as their go to brand they can trust. Emite was created by Makeup Artists who understand what women’s needs are, and their desire of luxurious quality makeup. \u003c\/div\u003e\n\u003cdiv\u003eIt’s a well-known Secret in the cosmetics Industry that Swedish Brands have that “something special” unique quality to them. Emite is one of Sweden's first cruelty free luxury cosmetic brands that brings that “something special” to a new level. Being a Vegan\/Cruelty free brand was never a trend for us it was a rite of passage and we were one of Sweden’s first cosmetic brands to come out with these products that didn’t do animal testing. \u003c\/div\u003e\n\u003cdiv\u003eWe at Emite are driven by our passion and commitment to using cutting edge formulas to reinvent luxury cosmetics with that Scandinavian touch. Swedish makeup artist, painter, mother, and CEO of Emite Cosmetics Maria Nyström has many talents. But her passion for Makeup has driven her to create the brand Emité Cosmetics to the highest standards that will stand the test of time.\u003c\/div\u003e\n\u003cdiv\u003eEMITE COSMETICS is a complete range of color cosmetics in the premium range The focus is on quality products designed and tested for professional usage, available for the consumer market. Skin caring properties and high end result in output with long-lasting results.\u003c\/div\u003e","brand":"EMITE","offers":[{"title":"Default Title","offer_id":42382243135665,"sku":"MC0212","price":286.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/1889\/7073\/products\/94247435_2819533194812434_5680775022751252480_n.jpg?v=1673928631"},{"product_id":"meroda-velvet-skin-primer-28ml","title":"MERODA Velvet Skin Primer 28ml","description":"\u003cp\u003eA smoothing primer that blurs pores and fine lines. Keeps skin hydrated while ensuring your makeup stays put all day.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eMinimizes blemishes：\u003c\/strong\u003eThe Velvet Skin Primer helps to minimize pores, fine lines and wrinkles and creates a flawless complexion so you can enjoy smooth and even skin all day long.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHelps make-up last longer：\u003c\/strong\u003eThe primer extends the wear time of your make-up so that it lasts all day, without touch-ups.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eStimulates the skin：\u003c\/strong\u003eThe Velvet Skin Primer contains nourishing and moisturizing ingredients such as zinc oxide and vitamin E. These properties hydrate and nourish the skin, strengthening its overall health and appearance.\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eImproves makeup application：\u003c\/strong\u003eUsing the primer helps your make-up apply more evenly and blend more easily. This prevents streaks, lumps or stains, resulting in a natural-looking finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #b89f8a;\"\u003e\u003cem\u003eThis product is cruelty-free and never tested on animals.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use\u003cbr\u003e\u003c\/strong\u003eApply the primer evenly across your face before makeup application. Gently tap it into your skin using your fingertips. The warmth helps the product melt in for a seamless finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCapacity\u003c\/strong\u003e\u003cbr\u003e28 ml\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBest use of the date\u003c\/strong\u003e\u003cbr\u003e2027-3-27\u003c\/p\u003e\n\u003ch3\u003eFull ingredients\u003c\/h3\u003e\n\u003cp\u003eCyclopentasiloxane, Dimethicone\/Vinyl Dimethicone Crosspolymer, Isododecane, Titanium Dioxide, Isononyl Isononanoate, Zinc Oxide, Synthetic Fluorphlogopite, Polymethylsilsesquioxane, Silica, PEG-10 Dimethicone, Pentaerythrityl Tetraisoostearate, Aluminum Hydroxide, Stearic Acid, Phenoxyethanol, Tocopheryl Acetate, Bisab\u003c\/p\u003e\n\u003ch3\u003eAbout MERODA\u003c\/h3\u003e\n\u003cp\u003eMeroda is an innovative, inclusive, genderless and premium cosmetics brand. We have one for everyone regardless of your skin tone, type or gender. Meroda, founded in 2021 in the Netherlands and inspired by the diversity of humanity, is on a mission to help you embrace your true beauty.\u003c\/p\u003e","brand":"MERODA","offers":[{"title":"Default Title","offer_id":46647493984433,"sku":"MN2837","price":243.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/1889\/7073\/files\/MN2837-1.webp?v=1770691777"},{"product_id":"mineral-primer","title":"Young Blood Mineral Primer 28.5ml","description":"\u003cp\u003eThis award-winning, universal face primer smoothes texture and reduces the appearance of pores, fine lines and wrinkles providing a smooth base for foundation application. The lightweight formula melts into skin from a silk to powder finish, without a filmy, sticky feeling, allowing for a hydrated and nourished complexion. It also enhances the longevity of makeup, controls excess oil, and creates a flawless finish.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVitamin E: Helps moisturize and soothe dry, irritated skin\u003c\/li\u003e\n\u003cli\u003eHoneysuckle Flower Extract – Offers antioxidant benefits that help promote a brighter and more even-looking complexion\u003c\/li\u003e\n\u003cli\u003eJojoba Seed Oil – Nourishes and smooths the skin’s surface for optimal makeup priming application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #b89f8a;\"\u003e\u003cem\u003eThis product is cruelty-free and never tested on animals.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHow to Use\u003cbr\u003e\u003c\/b\u003eApply 1-2 pump to fingertips and gently massage evenly onto the skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCapacity\u003c\/strong\u003e\u003cbr\u003e28.5ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOrigin\u003c\/strong\u003e\u003cbr\u003eUSA\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eDimethicone, Isododecane, Dimethicone Crosspolymer, Polymethylsilsesquioxane, Lonicera Caprifolium Flower Extract; Lonicera Japonica Flower Extract, Simmondsia Chinensis Seed Oil, Ethylhexyl Methoxycinnamate, Butyl Methoxydibenzoylmethane, Ethylhexyl Salicylate, Retinyl Palmitate, Tocopheryl Acetate, BHT.\u003c\/p\u003e\n\u003ch3\u003eAbout Young Blood\u003c\/h3\u003e\n\u003cp\u003eFor over 25 years, Youngblood has revolutionized the beauty industry by pushing past clean beauty boundaries and fusing bold pigments with skin-loving innovation. Formulas driven by makeup artists and consumers who refuse to compromise, our products prove that professional-grade performance and uncompromised skin health can truly co-exist in a transformative way. Born in the dermatology space as a mineral-makeup solution for sensitive and post-treatment skin, Youngblood has evolved into a globally trusted line of clean and ultra-luxurious cosmetics—created to empower confidence in every complexion, skin type, and concern. This is clean formulas that perform, true color that lasts, and products that go beyond just makeup.\u003c\/p\u003e","brand":"Young Blood","offers":[{"title":"Default Title","offer_id":46675712802993,"sku":"MN3317","price":340.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0552\/1889\/7073\/files\/MN3317.webp?v=1772182614"},{"product_id":"opv-beauty-skin-gold-primer-30-ml","title":"OPV BEAUTY Skin Gold primer 30 ml","description":"\u003cp\u003e\u003cb\u003eSKIN GOLD PRIMER (JOY ADENUGA)\u003c\/b\u003e\u003cbr\u003eILLUMINATE YOUR SKIN WITH LIQUID GOLD\u003cbr\u003eExperience the transformative power of the Skin Gold Primer, a luxurious collaboration between OPV Beauty and renowned makeup artist Joy Adenuga. This featherweight, liquid formula is infused with shimmering gold flecks, delivering a warm, bronzed glow that enhances your natural radiance.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRadiant Glow\u003c\/li\u003e\n\u003cli\u003eInclusive Beauty\u003c\/li\u003e\n\u003cli\u003eSmooths \u0026amp; Primes\u003c\/li\u003e\n\u003cli\u003eNourishing Ingredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"color: #b89f8a;\"\u003e\u003cem\u003eThis product is cruelty-free and never tested on animals.\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBenefits\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWithin seconds, cools and refreshes skin\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eInstant Radiance\u003cbr\u003e\u003c\/b\u003eInfused with fine gold shimmer to give your skin a warm, lit-from-within glow.\u003cbr\u003e\u003cb\u003eSmooth Base for Makeup\u003cbr\u003e\u003c\/b\u003eBlurs pores and fine lines, creating the perfect canvas for foundation.\u003cbr\u003e\u003cb\u003eHydrates \u0026amp; Nourishes\u003cbr\u003e\u003c\/b\u003eEnriched with rose water, orchid extract, and vitamin B3 to keep your skin soft and moisturized.\u003cbr\u003e\u003cb\u003eLightweight \u0026amp; Breathable\u003cbr\u003e\u003c\/b\u003eFeels like second skin — non-greasy, non-sticky, and perfect for all-day wear.\u003cbr\u003e\u003cb\u003eSuitable for All Skin Types\u003cbr\u003e\u003c\/b\u003eWhether oily, dry, or combination — it adapts beautifully to your skin’s needs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAs a Primer Under Makeup: Apply a small amount evenly across your face before foundation. 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We're for people who are ready to share their true colours with the world. Choose a shade, take a stand, and join us in making the world a more beautiful place to live - in every way.\u003cbr\u003eWe started OPV Beauty to finally provide a brand that would be inclusive of all skin tones. At the time, most brands didn't offer any options for people of diverse ethnicities. It was also important to us that all of our products be 100% cruelty-free. We're excited to be making the world just a little bit kinder with each product that our customers purchase. 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